Bond Advertising Law Seminar Series: Are You Tweeting Towards Liability? Legal Considerations For Social Media

May 6, 2010

Who Should Attend
Advertising Executives, Creative Directors, Agency Managers, Marketing Firm Directors

8:00 - 8:30 a.m.
Registration and Continental Breakfast

8:30 - 10:00 a.m.

10:00 - 10:30 a.m.
Questions and Group Discussion

Social media, from Facebook® to Twitter® to blogs, LinkedIn® and Yammer®, is all around us. Advertising and Marketing agencies are in the midst of developing social media plans for their clients and their own companies. But, not everything we read or post is necessarily in the best interest of our clients or our own companies. During this session, we will discuss the legal implications surrounding social media and what decision makers need to keep in mind as they carry out their social media marketing programs.

Attendees will take away important legal considerations for using social media in advertising, explore the new frontiers of integrating intellectual property law into social media law, including defamation, copyright, trademarks, slander and liability and how these pertain to social media programs and individual site rules and regulations.

PHILIP I. FRANKEL is a graduate of Tulane University (B.A., cum laude, 1975) and Syracuse University College of Law (J.D., 1978).

Mr. Frankel's practice includes a variety of business-focused legal services including representing clients in the fields of entertainment, publishing, and art. He also advises and represents small, large and family-owned businesses, as well as start-up entities, in all aspects of business law, including complex transactions, contractual negotiations and intellectual property concerns. Mr. Frankel's practice also encompasses registration and enforcement of domestic and international trademarks for clients seeking worldwide protection. He has also handled litigation involving the obtainment and protection of intellectual property rights in various courts and arbitration proceedings. Mr. Frankel has extensive experience in technology licensing and matters involving the Internet, social media, and domain name disputes.

Mr. Frankel frequently lectures to companies, trade associations and Bar Associations on business issues involving intellectual property development and protection.